$4.20 per minute of video. That's 86% cheaper than Sora and 65% cheaper than Veo - and it just hit #1 on the Artificial Analysis leaderboard on launch day. If you've been priced out of AI video, that just changed.
Grok Imagine: xAI's $4.50 Video AI Just Topped the Leaderboards
The AI video generation landscape just got a major shakeup. Grok Imagine, xAI's newest release, has done something few thought possible: it debuted at #1 on the Artificial Analysis leaderboards on day one, while undercutting every major competitor by 60-85%.
If you've been waiting for AI video generation to become actually affordable, your wait is over.
What Is Grok Imagine?
Grok Imagine isn't just another AI image generator. It's a complete creative suite that handles:- Text-to-video: Describe a scene, get a video
- Image-to-video: Upload a photo, make it move
- Video editing: Modify existing footage with AI
- Native audio generation: Sound effects and background audio built-in
- Character animation: Make characters perform custom actions
- Scene manipulation: Swap objects, restyle environments, transform entire scenes
The API generates clips up to 15 seconds-long enough for social media, ads, and creative projects.
The Pricing Revolution
Here's where Grok Imagine breaks the market:PlatformCost per MinuteAudio IncludedGrok Imagine$4.20✅ YesVeo 3.1$12.00❌ NoSora 2 Pro$30.00❌ No Grok costs 65% less than Veo and 86% less than Sora. At these prices, creators who couldn't afford AI video before suddenly can.
Elon Musk claims Grok is now generating more images and videos than all other AI platforms combined. Whether that's hype or reality, the pricing alone is forcing competitors to respond.
How to Prompt Grok Imagine
Grok Imagine responds well to structured, detailed prompts. Here's what works:The Formula
[Subject] + [Action] + [Setting/Environment] + [Style/Mood] + [Camera/Technical details]Example Prompts That Work
Basic:"A red fox running through a snowy forest at sunset, cinematic lighting, 4k quality"
Advanced:
"Close-up of a weathered astronaut helmet reflecting a purple nebula, slow zoom out to reveal the full suit floating in zero gravity, 35mm film grain, subtle lens flare, melancholic ambient music"
Character Animation:
"A cartoon robot dancing the cha-cha, loopable motion, bright studio lighting, playful mood"
Key Tips
- Be specific about motion: "walking slowly" beats "moving"- Describe the camera: "handheld shake," "smooth drone shot," "static tripod"
- Include lighting: "golden hour," "neon noir," "soft overcast"
- Add audio cues: Even though audio is generated, describing it in prompts helps coherence
Grok Imagine vs Sora (OpenAI)
FeatureGrok ImagineSora 2 ProPrice/min$4.20$30.00Max length15 sec60 secAudioBuilt-inSeparateAPI accessYesLimited Winner: Grok for price and accessibility; Sora for longer clipsGrok Imagine vs Veo 3.1 (Google)
FeatureGrok ImagineVeo 3.1Price/min$4.20$12.00Physical realismGoodExcellentText renderingAverageGoodCharacter consistencyGoodAverage Winner: Grok for price and character work; Veo for physics simulationGrok Imagine vs Runway Gen-3
Runway has more editing tools and a polished interface, but Grok's raw generation quality and pricing make it the better choice for API-driven workflows and high-volume creators.For Content Creators
- YouTube Shorts/TikTok: Generate B-roll footage cheaply- Thumbnail creation: Image-to-video for dynamic thumbnails
- Ad variations: Test multiple video concepts affordably
For Developers
- App integration: Build video features without infrastructure costs- Batch processing: Generate thousands of clips economically
- A/B testing: Test different video styles at scale
For Marketers
- Social campaigns: Produce video ads for 1/7th the previous cost- Personalization: Generate customized video content per user
- Rapid prototyping: Test concepts before full production
Step 1: Get API Access
Visit x.ai and apply for API access. You'll need:- Valid payment method
- Use case description
- Estimated volume (helps with rate limits)
Step 2: Your First Request
curl -X POST https://api.x.ai/v1/videos/generations \ -H "Authorization: Bearer YOUR_API_KEY" \ -H "Content-Type: application/json" \ -d '{ "prompt": "A serene Japanese garden with cherry blossoms falling, gentle wind, morning light", "duration": 10, "audio": true }'Step 3: Optimize for Cost
- Start with 5-second clips for testing ($0.35 each)- Batch process during off-peak hours (better rates)
- Use image-to-video when you have existing assets (often cheaper)
The Prompt Engineer's Advantage
Grok Imagine's lower costs mean experimentation is affordable. Where Sora's pricing forces you to get prompts perfect on the first try, Grok lets you iterate:- Generate 10 variations of a prompt
- Pick the best 2
- Refine and generate 10 more
- Final selection
Total cost: ~$10-15 vs $100+ with competitors
This changes the creative process. You can afford to be playful, to try weird ideas, to fail cheaply and learn fast.
Limitations to Know
- 15-second max: Not suitable for long-form content- Character consistency: Can drift across multiple generations
- Text rendering: Struggles with readable text in videos
- Complex physics: Falls behind Veo for realistic simulations
The Bottom Line
Grok Imagine has done to AI video what Midjourney did to AI images: made it accessible to everyone. The quality is competitive, the price is disruptive, and the API opens doors for builders.If you're a prompt engineer, content creator, or developer working with AI video, Grok Imagine isn't just another option-it's the new default.
Ready to try Grok Imagine? Start with simple prompts, iterate often, and take advantage of the low costs to find what works for your specific use case. The leaderboard rankings suggest the quality is there-now it's about how you use it.
*What's your first Grok Imagine prompt going to be? Share your experiments in the comments.*
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Frequently Asked Questions
What is the best free AI video generator? Pika and Kling both offer free tiers. For quick clips without signup, try our free AI video generator.How long does AI video generation take? Most tools generate 4–6 second clips in 1–3 minutes. Longer clips take 3–5 minutes.
Can I use AI-generated videos commercially? Yes on paid tiers — check each platform's terms of service for commercial licensing details.
What makes a good AI video prompt? Specify subject + action + camera movement + lighting + visual style. Camera motion and lighting are the most impactful elements.
